Three and a half Roses

Google still king of Mobile when it comes to ARPU

In an interesting article on, Tom Dotan published the following chart:

Mobile Revenue per active user

It shows the big lead Google has over its competitors in the mobile space regarding Average revenue per user (ARPU).

Tom Dotan also uncovers that the industry is painfully opaque when it comes to detailing figures. Companies mostly don’t publish basic figures on their mobile operations separate from their totals, or maybe only when it’s in their interests.

So he made the graph with a lot of guesstimating.

We desperately need more transparency, because now we’re too often reading tealeaves. There are no clear benchmarks either, so were also all too often comparing apples and oranges.

Read the full article here.

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About Me

As an experienced enterprise architect with a deep-rooted passion for cloud, AI, and architectural design, I’ve guided numerous companies through the management of their existing application landscapes and facilitated their transition to a future state.